Are digital ads worth it?
Due to the advancements in technology, digital advertising has become one of the most booming industries in today’s world. Gone are the days when brand owners, marketers, and advertisers relied on traditional advertising practices like using print ads in newspapers.
Digital ads are the real deal and here’s why:
● Anyone can use digital ads
● You don’t need a big budget
● Look at your ad stats in real-time
● Reach your targeted audience group
Likewise, digital ads help bring a larger customer base and gain impressions within a specific region. In fact, most companies use digital ads to attract potential users and drive sales by displaying digital ads on sites and social media platforms like Facebook.
Although digital ads boost your product via advertising, it might not guarantee that you will get leads if you do not use a compelling marketing strategy like keyword research. Therefore, you have to back up your digital ads with a robust strategy.
Benefits of using digital ads:
It is said that digital ads are easier to implement than traditional ads, and so you are promised a lot of benefits in terms of value. You can find the benefits below:
● Selling your product directly to the desired customer is easy and quick, which means you can pick your customer base and pull off an incredible ad campaign only for them. In doing so, the ad campaign will show up to the targeted customer only.
● Plan the budget for your digital ad campaign according to the type of advertising you want to use. There are no limitations when it comes to the budget.
● Choose the right social media platform to promote your ads like Facebook, Instagram, LinkedIn, and Pinterest after considering the customer base.
● Check the performance of your ad campaign in real-time, which means you’ll beable to figure out if the digital ads are showing results or if it requires any boost.
Types of digital ads:
Advertising in the digital world is not a one-size-fits-all.
Depending on the product, brand, or promotion requirements, a specific type of digital ad is chosen, which includes search engine marketing (SEM), display advertising, social media marketing (SMM), and email marketing. Let me explain each type in brief below:
Search Engine Marketing (SEM)
Usually, marketers use SEM to boost potential customers and bring in traffic to their websites. The strategy behind using SEM follows two unique ways: paid advertising and SEO. This way, you can attract visitors to your brand website and gain organic growth.
Social Media Marketing (SMM)
It is evident that social media is a booming option to integrate your business via social media marketing and advertising. Be it paid or organic growth via social media. Additionally, social media marketing is one of the easiest ways to reach a broad audience.
Email Marketing
You might think email marketing is old school compared to other forms of marketing in the internet and advertising world, but it is not. Still, many big companies and brands use email marketing effectively to grab the attention of potential customers and users. Once you get a customer’s email address to sign up for the weekly newsletter, you get a brilliant opportunity to talk about your brand or business in various content formats. For instance, you can list the newly launched product, exciting coupons, and offers.
Display advertising
Every ad you see on an internet site is considered a display ad. The prime motive of display advertising is to grab the user’s attention and make them want to buy your product.
The working of display advertising is simple but effective. In fact, if your display ad has a clear call to action, your targeted customers will most likely click on your ad to learn more about the product or service you offer.
Final thoughts
Digital advertising is straightforward and easy to use, but it can be exhausting, to begin with.
That’s where digital marketing agencies like Webboombaa come to your rescue. We, at Webboombaa ensure digital ROI and take care of everything from brand management to operations so that you do not have to worry about building your business in the digital space.
So far, we have managed clients from Chennai, Coimbatore, and many cities across Tamil Nadu. From running ad campaigns to developing websites to managing social media, Webboombaa will deliver 360-degree marketing techniques to grow your business.
Do you want to scale your business? We’d love to connect and help you grow!
Let’s schedule a call.