Best Social Media Strategies to Boost Your SEO
Digital marketing is the footprint of any brand’s online presence. Social media marketing and search engine optimization are the most popular marketing tactics. Social Media Marketing refers to promoting your brand’s content with its active users to leverage their presence on Social Media Platforms. While Search Engine Optimization requires you to create a strategy for website and content to make your website/brand rank higher in the Search Engine Results Pages.
How Are SEO Rankings Influenced by Social Media ?
Keep in mind that social media does not directly boost your search rankings, but it aids to increase brand awareness via the social media links you share on various platforms. They act as an add-on to influence Search Engine Optimization in multiple ways
- Wider Content Distribution
- Prolonged Lifespan of Your Posts
- Enrich Online Visibility and Organic Traffic
- Uplift Brand Recognition
- Builds Brand Reputation
- Boosts Local SEO Efforts
Best Ways Social Media Supports Search Marketing Campaigns Organically
You might be thinking, is social media essential in SEO? Well, you might have noticed how well these two work together. But the question is how they work concurrently to provide a guaranteed ROI. Here are the ways on how social media leverages to reap SEO benefits.
- Optimization For Searches
An effective strategy that acts as a channel to direct viewers to posts. Social media posts can be a combination of various articles, engagements, videos, or even GIFs, but optimizing social media content always positively affects search results. Keep in mind that optimizing the social media posts’ content for searches significantly boosts the SEO strategies.
- Build Backlinks
Significantly increase traffic by boosting the number of backlinks social media impart to SEO. All these backlinks are generated either from your own posts or user-generated content. Building valuable, informative and relevant content, these links coherently signal search engines; it also reaches out to more viewers on the most active platforms.
- Increasing Brand Awareness
An increase in social media visibility automatically raises audience awareness, which aids the brand boost SEO strategies. Social media acts as the overall outlook of your brand. A robust social media presence ensures that connecting to their customers delivers an overall difference in growth, brand value, and recognition.
- Optimizing Social Media Posts Via Local SEO
97% of people rely on Google to know more about a local business? That’s why it’s essential to focus on local SEO. Boosting social media posts in the local community provides many benefits to the SEO rankings. With this in mind, it is necessary to look out for local customers and businesses; it is imperative to opt for local SEO.
- Increasing The Number of Followers
Followers count has a massive impact on your ranking in the search engine. More the followers, the better the search engine optimization strategies. Followers must be genuine and gained through an organic process as most search engines can pick up the proxies of purchased followers, resulting in a low ranking on Search Engine Results Pages.
- Encourage Sharing on Social Media
Google’s impact on your rank is always considered by the context of your online engagement and the way people talk about your brand. Google uses online mentions to classify your brand as relevant or irrelevant for Search Engine Results Pages, depending on various factors. So, keep your brand mentions positive and social media is the perfect tool to achieve that.
A well planned, growth-oriented social media strategy aids the brand to improve its SEO, enabling it to rank high on SERPs. There are various strategies to rate your SEO. But the above mentioned are the best practices to surely enhance your SEO efforts. The real results flow when you start implementing them into your marketing plan. You can always reach out to us. Being one of the top digital marketing companies in Chennai, we aid you in increasing brand awareness, brand loyalty, brand value and brand recognition. We use the best methods and the latest techniques to drive results and increase RoI.