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Digital Analytics
Analyse and strategize your reach with Digital Analytics
Webboombaa manages a team of Digital Analyzers to perform the conversion of customer behavior into usable business data. In the past few years, Digital Analytics has become the latest trend to examine multiple web pages where buyers can interact and discover new options from existing campaigns. Here are the services provided by Webboombaa under Digital Analytics.
Heatmaps
Well, heatmaps are the graphical representation of data where fluctuating degrees of a single metric is projected using various shades of colours. This tool is used by us to find the percentage of people interacted with the web page, be it eye tracking, click tracking, mouse tracking, etc. The parts with the highest interaction are projected with dark red, and parts with lower views are projected with a lighter red, orange, yellow, and so on. This tool proves to be a powerful one in boosting the conversion rates for the website.
A/B Testing
A/B testing enables us to change the user experiences during the collection of data on the results. With this available data, you can make hypotheses, learn more on the details of certain elements and their impacts on the user experience of the website. A/B testing is an experiment that can be done to compare two versions of a web page or app in order to provide users at random, and statistical analysis to establish which variant performs better in giving more appropriate conversion goal.
Split URL Testing
Split URL testing is done to test multiple versions of your website that is hosted on different URLs. This test consists of more variants of web pages and helps in the division of the website traffic between the users. The primary motive of performing this test is to determine the different variant’s performance as per the parameters of this test. Many people often confuse A/B testing and this one, actually the process is conceptually similar, but both the tests are mostly performed together rather than as alternatives.
Session Replay
This tool provides us with the ability to note the activities of every visitor on your website through recording. Hence, you can watch your website from the user’s point of view through this tool, and you can attain better insight as to what actually happened during every visit on your website. With this tool, you can watch every activity performed by the users such as where the users clicked, where they moved the pointer, time spent on every page, etc.
Funnel Analysis
This analysis helps you in identifying the exact point where visitors exited your multi-page website. You can have better clarity on the number of visitors on your home page and conversion rates from these numbers. Also, conversion can occur through multiple paths. With this option, you can create permutations and combinations in order to find your visitor’s journey on your website. With this option, you can learn where to improvise your web page.
Personalization
Provides you with the ability to create a personalized experience for your users with around 23 custom audience segments. This can help in generating reports that are experience specific, goal-based, and measuring the conversion rates that actually matters. With this option, you can break your fear of establishing personalized campaigns by watching how the campaign would actually appear to the users.
Form Analytics
With form analytics, you can identify the points in your website with the top greatest reports. You can also measure abandonment rate, correction rate, hesitation time, drop-off, time dedicated on the form, and other such elements. You can also do field level analytics to determine conversion critical information of every field by just providing URL of the page.
Polls and FeedbackPersonalization
Modification of the look and feel of the poll widgets with colours that are easy to use and match with your website. This helps in grabbing more attention of the visitors by activating polls at an appropriate time. This helps in stopping the visitors from exiting your website by providing polls that are also attractive.