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In recent times, we have noticed various advancements in different digital platforms. With people evolving along with the technologies, it is necessary for us to be updated on every latest advancement. With just the first quarter of 2019 getting over, we can definitely expect more amazing updates that may reshape digital marketing in the year 2019.
Leading Digital Marketing updates that will sculpt 2019
We are witnessing many updates in this digital world. With every change happening at a rapid pace, only some updates may prove to be the best of this year. However, we cannot assure you that these are definitely going to be the trend of 2019. You can also expect more such interesting updates in future. The thing is, there is a lot of probability that these updates can prove to be redefining digital marketing in the year 2019.
Digital Marketing with person using a laptop on a white table
- Vernacular Online Contents:In the past few years, we have witnessed a wide range of development in the availability of the internet. With the internet being available everywhere, and the population in India is so huge in number, not everyone is educated enough to understand contents that are prepared on international standards. Hence, Vernacular online contents came into existence. Localizing contents as per every people’s understanding is going to be trend changing of the year 2019.
2. Voice Search: Since voice search was introduced around a few years ago, it has been widely used by many users. This feature helps the users to find a particular product/service with much lesser effort. So, we can definitely expect this update to be one of the most used tools in the digital platform in the year 2019.
3. Interactive and Video contents: Videos have been existing for so long, but the idea of using it for marketing in digital platforms has started only a few years ago. With an increase in the usage of videos for marketing, interactive videos are developing at a rapid speed among the public. Apart from these interactive videos, live videos are also created for marketing purpose. Right now, live videos are available only on YouTube, Facebook and Instagram. With such a change in marketing, we can definitely expect this to be implemented in all platforms by 2019.
4. Smarter Interactive Chatbots: Chatbots have started to become more popular only since the year 2017. Still, you can expect more enhanced chatbots in a short span of just 2 years. As far as now is concerned, most of the chatbots contain only limited scripts for particular queries only. With every latest advancement in AI, you can expect the chatbots to be more powerful and interactive than humans. Within this year, you can expect an immense progression on chatbots to become more ubiquitous.
5. Artificial Intelligence for better targeting: Artificial Intelligence is one thing that can bring a vast change in every field. One of the biggest advantages of this technique is AI helps in bringing your brand identity to the potential audience by developing target messages for them. With the combination of AI and machine learning, you don’t have to spend extra effort on finding the best target audience for your business. Hence, this can save a lot of time and effort and proves to be an effective technique.
Programmatic Advertising: There is an expectation of around 65% of digital media engaging in programmatic ads by the end of this year. This method helps in determining the best media mix, and also performs the bidding process through Artificial Intelligence. If you are looking for a method that can be used to reach a larger audience with a variety of channels and proves to be efficient as well as effective, then you must consider Programmatic advertising. And that’s why this one is going to be a trend in the year 2019.
