Scale Your Marketing with The Best Programmatic Advertising Platforms in India

During this pandemic situation, most brands pushed themselves into the online world to reach out to vast customers. As we know, brands have adapted to the change and are transforming their physical stores into more of an online/hybrid store. Be it small scale or big scale business in India, brands are now focusing on reaching their customers in every possible way. The key to this method lies in spending the money efficiently on the best advertising and marketing agency in Chennai. When it comes to an online advertising agency in India like us, we tend to analyse the market and explore the audience to find the best advertising format that suits the brand. All of a sudden, a hero of ad formats just popped up known as Programmatic Advertising.

What is Programmatic advertising?

Programmatic Advertising  is basically showcasing your brands/products on the digital space provided by various websites and apps. Programmatic ads are booming in India because of how effective it performs and how efficient the budget investment is. Programmatic Advertising in the Indian market is so massive because of holding the highest smartphone population of any other country in the world. We Indians spend 180 to 210 minutes on the internet, making it easy to target a wider range of audiences.

Did you know?

Programmatic ads are growing at the rate of 70% in India.

As one of the Best Advertising Companies, we have curated a list of Top Programmatic Advertising Platforms

  • Google Marketing Platform
  • Taboola
  • Amazon Advertising
  • Airnow
  • Colombia Ads

Google Marketing Platform

Google Marketing Platform is a well-known programmatic advertising platform that majorly focuses on DSP. With a whole new advertising experience, marketers can do end-to-end campaign management across all GMP features. The integrated digital advertising aids in running digital programmatic buying campaigns in one set as GMP ad space supports all three formats Display, Video and Audio. With these added advantages, it makes it easier to reach target audiences and form deeper connections for better ROI.

Google Marketing Platform Product Features

  • Demand-Side Platforms (DSP)
  • Display Advertising
  • Marketing
  • Campaign Management
  • A/B Testing
  • Mapping customer journey
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics
  • Web Analytics
  • Conversion Tracking
  • Referral Source Tracking
  • Multiple Site Management
  • User Interaction Tracking
  • Campaign Management
  • Keyword Tracking
  • Time on Site Tracking
  • Pageview Tracking
  • Site Search Tracking
  • Goal Tracking

GMP is Integrated with

  • Google Ad Manager
  • Google Ads
  • Google Analytics
  • Google Tag Manager

Key Benefits of using GMP:

  • Google Analytics 360 for enterprise-level analytics
  • Deeper insights for better engagement with your brand
  • Increased marketing efficiency
  • Improved cross-device capabilities
  • Better ability to reach the right customers

Amazon Programmatic Advertising

Amazon Demand-Side Platform (DSP) aids advertisers in reaching their target audience via both the app and the website. Just like GMP, Amazon DSP also supports ad space with all three formats Display, Video and Audio. With Amazon’s Brand Safety Advertising Policies, advertisers can run highly protected ads. Amazon DSP actually comes with self-service and managed-service options for programmatic ads. Amazon DSP is further strengthened by Oracle Data Cloud (ODC), making it easy to capitalize inventories. Not only that, Amazon DSP lets advertisers gain complete control of budget and campaign spend, thus ensuring KPI goal and campaign performance are at optimum state.

Amazon Product Features

  • Demand-Side Platforms (DSP)
  • Display Advertising
  • Marketing Analytics
  • Reach exclusive audiences
  • Access unique, high-quality inventory
  • Appear in brand-safe environments
  • Build a metrics-based strategy
  • PPC Entourage

Key benefits of Amazon DSP:

  • Reach audiences on networks such as Fire TV, IMDb and Kindle
  • Built-in brand safety mechanism
  • Access to Amazon’s first-party data to target unique customer groups
  • Display ads in premium publisher environments


Taboola is a programmatic ads DSP, well known third-party audience targeting. With Taboola, advertisers can remarket and gain a higher conversion rate. Taboola offers a very high click to conversion ratio than any other platform as they aid in targeting a wide range of websites and apps. Taboola is crafted in such a way that it can even support third-party audience data.

Taboola Features

  • Retargeting
  • Predictive Engine
  • Always In Control
  • Revenue From Native Advertising
  • Maintains Editorial Control
  • Targeting
  • Monetizes Your Site
  • Reporting
  • Reaches Massive Audiences

Benefits of Taboola

  • Real-time campaign performance tracking
  • Prediction algorithms
  • Personalized retargeting
  • Ads across mobile, desktop, email, and social

Airnow Media

Airnow provides the advertiser with a comfortable and powerful advertising experience across mobile operators. With the help of its DSP, marketers can target and reach audiences through omnichannel to create an operator-based ecosystem. This offers a complete package of campaign handling features such as campaign execution, reporting, targeting and creative management.

Airnow Features

  • Programmatic advertising with a leading mobile display network
  • A Combined Mobile Advertising Solution
  • Brand Awareness
  • Re-engagement
  • User Acquisition
  • Generating huge app Installs
  • Multi-touch event analysis
  • Access to high-quality publishers

Benefits of Airnow Media

  • High-quality inventory
  • Multi post-install event processing
  • All-in-one platform
  • Brand scalability
  • App-level reporting
  • Transparent campaign tracking and granular reporting
  • Customizable – In-app, video, connected TV, native, and mobile web traffic.
  • Flexible – Both managed and self-service platform options
  • Secure – publishing partners and attribution platforms work with us to keep our traffic safe
  • Full control to reach mobile audiences at a larger scale

Colombia Ads

Colombia Ads is a programmatic advertising platform that meets all media. They have been a unique ad platform that aids in gathering and automate all screens, data, media, and creativity to some extent. On other platforms, one tweak in the algorithm will reduce your traffic drastically and leave you restless, while Colombia Ads break those shackles and drives traffic through all channels, be it search, social or paid. With their personalisation feature and ad network ensures marketing across multiple platforms to drive maximum value for your content.

Colombia Features

  • Drive Growth
  • Maximum reach
  • Re-engagement
  • Campaign Management
  • Demand-Side Platforms (DSP)
  • Display Advertising
  • Lead management
  • Multi-Campaign management

Benefits of Colombia Ads

  • Better yields and insights
  • Get better, faster, seamless engagement
  • Lets you create and promote with ease
  • Lets you connect with premium brands
  • Innovative reporting and Insights in real-time
  • Quickly analyze results to improve campaigns


Programmatic Advertising is a game-changer in the online marketing world in India. With Programmatic Advertising, marketers can create a huge shout out for any brands that can deliver massive reach and generate exponential ROI. Now you all know what is Programmatic Advertising and how it is beneficial for your brands. Just call us and gain those benefits of Programmatic Advertising with ease. Webboombaa – one of the best digital marketing agencies in Chennai, holds years of expertise in programmatic advertising. We evaluate the performance of a campaign not just by its results but also by the impact it creates, thus aiding us in leveraging different strategies to generate better ROI.Our digital marketing services are spread across Coimbatore, Tiruppur, Vellore and Virudhunagar.

Talk to our experts today @ +91 9944681933/ 98849 86088 to know more!


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