If you are looking for a perfect base to kick start your brand’s engagement campaigns, then LinkedIn page is one amazing option for you. Even though you cannot do everything that you can usually do through a personal account, still LinkedIn continues to introduce amazing features for business pages that overcomes the other limitations. Still feeling confused about how to get it right with LinkedIn page? You can just reach out to a digital marketing company to keep your company page well-optimized, making it ready to commence with posting updates, filling the news feed with appealing creatives, engaging into relevant groups and communities, following and commenting on posts, and analyzing your effort’s outcomes.
Top 10 Absolute Tips to Optimize Your LinkedIn Page
Optimizing the pages is one method that has become highly common in every digital platform. How will you feel when you come to know that your LinkedIn page can be optimized too for better engagement? Yes, your company page can be optimized to attain higher engagement and to make it as a valuable channel to communicate with other companies, especially the upcoming features making it a more utilizable tool in the social media platforms. Here are some of the tips to make you understand more regarding the optimization of the LinkedIn page.
- Ensuring the exactitude of your profile data
The basic step to make a LinkedIn profile familiar is to make the page contents searchable on the platform. The terms you use can even make the users from both this platform as well as outside the platform locate your company’s listing. But you must keep your company’s information updated regularly with 100% accuracy. You can also add your company’s phone number, website URL, and other such information of various fields on the LinkedIn page.
- Customization of the URL of LinkedIn page
Every company page is provided with a standard URL issued by LinkedIn, but what many are unaware is, we can also create a well-customized link for both pages as well as profiles, and trust me it’s worth doing. Customizing the URL is just a click away, but one must also be aware of the LinkedIn policies before engaging in changing the URL. And you don’t have to be worried about losing your page traffic while changing your URL since the creation of vanity URL won’t deactivate the original one.
- Coming up with specialties to nourish LinkedIn’s algorithm
This section can build an opportunity for every company’s LinkedIn page in communicating the company’s fundamental vitals through an easily scannable format. Another point that you must note is the specialties being searchable by other users too. So, you can incorporate appropriate keywords in the specialties to increase niche traffic for your LinkedIn page. You can add or edit specialties by clicking the ‘Overview’ tab available on your page’s edit mode.
- Add Background Image
If in case you haven’t uploaded a background image for your profile, then you are missing a good opportunity here. It’s your business page, so there’s nothing wrong in customizing your page with a quality image of your banner or cover photo along with your logo. You can also include a CTA instigate more audience in visiting your page.
- Make every character of your Headline count
Be it a personal profile or a business profile, when it comes to the headline of your page, it must be creative, catchy, and informative, which can grab the reader’s attention, making them stick around your page regularly. Since the character for a headline is limited to 120, you may have to be highly-imaginative while creating a headline for the company. After drafting a headline, you should also run a test of its appearance in mobile view, to ensure whether it matches your planned version.
- Bottom of Form Optimizing the Page Content to make it User-Friendly and Search-Friendly
The probability of the searchers finding your business page through Google is highly likely to happen. Hence, you can deliberately conclude that your LinkedIn page serves as a central location through which people can gain more insights about your organization. Establishing an accompanying page and overview that explains your company’s story in an appealing way, where attention is laid on the first few lines, in particular, can easily make your page both user-friendly and search-friendly. However, to make your search visibility even better, include appropriate keywords in the contents.
- Reaching out to market segments with Showcase Pages
After properly setting up your company page, you can also establish showcase pages to highlight the uniqueness of your business culture or brand from other competitors. With the help of these specialty pages, you can draft contents on relevant topics, promote the latest products, establish a learning center, and highlight the accomplishments of your team. This type of method acts in making your company get discovered in a much simpler way.
- Spotlights for your favorite groups
LinkedIn groups are another tool that can easily increase the engagement for any company or individual. LinkedIn groups are one method through which you can break the LinkedIn limitations and reach out to people who are even outside your network. If you are having a group, or your team members of some other group are constantly active, then you can utilize the ‘Featured Groups’ option to let know of other LinkedIn members regarding how they can reach out to your team members.
- Joining communities and engage as a company
The latest introduction to LinkedIn features for companies enables them to follow communities that are topic-based on the platform. Every business has the freedom to choose 3 communities by opting the appropriate hashtags. By engaging with this type of activity, LinkedIn enables your business to have a glance at the latest updates related to the hashtags and comment on the same. Also, LinkedIn notifies you whenever any topic trends in your community, to help you enter into the conversation. Since you can select only 3 communities, you can change the selections whenever you feel the topics being irrelevant to your business. In this way, you can try and see which category works perfectly for you.
10. Beware of the latest updates
LinkedIn is one platform that is constantly introducing amazing features, and these features are being introduced at a shorter period at a great pace. You need to keep an eye on which feature is introduced or got removed from the platform to optimize your page accordingly.