Do you know how Google tracks your personal data?
Let me start with a question, What search engine do you use for your search?
Ultimately, The answer from most of the people is “GOOGLE”
Am I right?
Statistics say that nearly 40,000 Google search is done every second, thus, its 3.5 billion searches per day and 1.2 trillion per year. *http://www.internetlivestats.com/google-search-statistics/
Hence, Google does have the entire data of all its users. These data are given to Digital Marketers and Advertisers. They will make use of your data to increase their sales and profitability.
These are the following data Google has about its users, which are as follows:
- Demographic details
- Search Engine (amount of time spent, words searched, website’s context and topics visited, history of search)
- Products (bought, almost bought, used so far)
- Family details
- Educational qualifications
- Details of known languages
- Life events
- Homeownership status
- Mobile movement
- Wi-Fi type
- Cell tower proximity
- App (history of installation, time spent on each app)
- Device’s OS
- E-mail contents
- Amount of time spent on certain websites
- Updates on movement (shifting to a new home, moving from one place to another).
Are you confused about how that’s possible when your details are protected?
Here comes the reply for your query;
Before starting your search in the search engine, it is mandatory to sign in with your Gmail account. While signing up in Gmail, you have provided all the demographic details of yours. So, Google will feed your demographic details like age, gender, a locality in their database.
Did you notice ever that when you search in Google search engine say for example, for a Mobile Phone, even though your search have got over at that time, you will get display ads related to your previous search?
That is because of your search history from Google’s database. Your profile will be maintained by Google . Each Profile contains:
- Voice Search History
- Ever searched Search history
- Ads viewed and clicked so for
- Place of stay for a year
- Images saved so far
- E-mails sent till now
In 2019, it is identified that they are going to implement Multidevice Attribution. This technique not only follows the searchers across the channels but also across the devices used. It will help the marketers to track your day to day activities from all medium whether it is a mobile, laptop or Tablet.
It is easy for marketers to identify if you are a daily traveler using cell phone towers.
Google Marketers use a tactic called “micro-moments”. Micro-moments are the moments where the decision will be taken in haste and the searcher will definitely land up in buying online. For example, if you are going to buy a product from a store where you are standing in front of the shopkeeper and that shop is about to close shortly, you will be in a hurry to decide whether to buy that product or not because you will not be aware of its quality. Now you are in a rush to buy that product, at that time instead of asking the shopkeeper you will browse google. It will identify your location and display the ads about the product and the discounted price. Then, your final call will be buying online since the price varies. Hence, Google marketers win the competition using your bafflement.
Not Google Search Engine pollute you but also Gmail, YouTube, Google Ads will be displayed to impress you and you will end up in click it and buying that product or opting that service.
At last, These are the few techniques and process of Google to track your confidential information. Are you going to safeguard your credentials by using other search engine or by using Google Search Engine?
>Ball is in your court now….</p