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Search Engine Optimization
Be found by them again and again! Optimise your presence on the world wide web.
At Webboombaa Search Engine Optimization (SEO) is predominantly used to rank your website on top of search results for selected keywords recurring in the specific industry. The optimization of the search engine begins with attaining a deeper understanding on how search engine works. The crawling and indexing in a search engine are two major aspects to be understood before delving into the SEO process.
TYPES of Search Engine Optimization
There are two types of SEO involved, named On Page SEO and Off Page SEO.
Off Page SEO
Off page SEO is another minimal technique used to improvise upon the position of the website in the engine results page (SERPs). Though it majorly involves link building, its quite expansive in its outreach. It also combines Social Media Marketing and Social bookmarking.
There are many quality factors analysed as a part of SEO. One of the primary benefit of this is the unique Increase in Page Rank. Page rank today is only one out of the 250 factors that Google is using to rank websites. Hence with such diverse quality factors to focus upon, SEO is an inbound complexly layered process, but when done right reaps great results.
On Page SEO
Enhanced traffic to the website is primarily delivered through On Page SEO. This begins with optimization of content and HTML source code of a page, and eventually goes to restructuring of Meta Tag, Alt Tags, and Website Architecture. Minor themes like Title tag, URL, and Image alt text also attain importance in On Page SEO. The main three defining components are:
A powerful image is worth a hundred words. But a blend of strong image with right content is worth a thousand. So posting on social media like Facebook, Instagram not only builds a strong audience base, but also endears the company to them.
- Content
- Architecture of the site
- HTML
Webboombaa’s SEO Strategy
Defining Digital Ambitions
Webboombaa’s expert digital coordinating team works with you to define your digital marketing goals, developing an initial platform to start strategizing your brand’s SEO plan.
Website security
Our team first analyses your current website and judge its present ranking status. Using an extensive range of SEO tools, we identify and prioritize the elements of your website that might assist in boosting ranking. We also suggest possible changes which can increase the website’s visibility and interaction.
Reporting & Refinement
With continued monitoring and updating of relevant SEO-friendly content considerable change in the website’s ranking can be observed. The branding of the company also is inherently boosted given the increase in customer interactions.
Keyword Research
Webboombaa initiates in-depth analysis of popular search terms, combined with insights on how your customers are searching. Our team analyzes the search volume, competition and opportunity through a wide set of keywords experimentation.
Refined SEO Strategy
Using the site performance data, Webboombaa restructures the SEO plan and continue to implementing changes and monitoring outcome metrics.
Implementation
Utilising the created research and optimization map, Webboombaa’s SEO team apply on-page optimization to the website.
Mapping Optimization
Beginning with analysis of suitable key phrases, Webboombaa’s SEO strategists structure the optimization plan. This important step is to make sure the customers find your company for when searching for terms relevant to your business, products or services.
Monitoring Traffic & Rankings
Google Analytics and Search Console are used to monitor the metrics and gauge them based on them based on the changes made during the implementation process. These reflections on obtained metrics help in strengthening the SEO strategy, by giving scope to rule out errors.
Competitor Analysis
Webboombaa audits your competitors’ actions in a realistic way such that it helps the company to distinguish its unique value proposition. This helps in formalizing a unique strategy highlighting the company’s distinct aspects.